We don’t all see the
same thing in an ink blot but are all too
eager to tell others what we do see. Your
unconscious mind is driven by IMAGINATION.
This concept mirrors our
in wine. Many of us experience the same wine
in different ways.
Wine is a fun lifestyle drink
for all to enjoy and the <imagine>
Brand invites consumers to be free and open
when talking about wine. There are no wrong
answers when discussing wine (or ink blots)
because we are all unique.
is a fresh, arresting, mid-range wine Brand
with thought provoking design targeting a
brand savvy market. The packaging offers great
shelf presence and one cannot resist picking
the bottle up.
wines are made in the new world style and
are perfect to enjoy at any occasion.